Whether dining, shopping, or seeking out entertainment, consumers expect to spend when they travel. Merchants looking to attract tourists can benefit from understanding how and why travelers’ payment preferences are evolving.
As innovations enable new payment methods, cash is on the decline, and emerging technologies like digital wallets are gaining ground. Fraud remains top-of-mind, and consumers prefer payment methods that feel secure—while remaining easy to use.
To understand exactly how tourists prefer to pay—and why they choose the methods they do—Discover® Network conducted its annual consumer survey. Read on to learn more about the top three trends the survey uncovered—as well as what those trends mean for merchants looking to benefit from tourism this year.