Dutch payments processor Adyen plans to keep fueling expansion, including in the U.S., by building its own software and systems over buying up other businesses, Adyen’s president for North America, Davi Strazza, said in an interview this week.
The global provider of payments processing, point-of-sale hardware and software services for merchants, including retailers such as Crate & Barrel and Dick’s Sporting Goods, prizes its unique ties to clients and sourcing proprietary data from those relationships, he explained.
Specifically, the company can track customer data across store and e-commerce environments, Strazza said. He contends Adyen’s authorization rates are better with its custom approach.