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Adyen Targets North America for Growth

Payments Dive

Dutch payments processor Adyen has set its sights on becoming a bigger player in the U.S. market, and it’s expanding its presence in the Midwest as part of that effort.

The company’s North America president, Brian Dammeir, was in Chicago this week to formally open a new tech hub in the city. It’s one of two that Adyen announced in February, with the other being in Madrid. 

At a coffee shop in Chicago’s West Loop neighborhood for an interview this week, Dammeir pointed to Google’s building across the street as he explained why Chicago was the best place for the company to create the new hub. Other major tech players also have a significant presence in Chicago and have been expanding there in recent years, including social media company Facebook parent Metaonline retailer Amazon and payments player Braintree, which was acquired by PayPal in 2013.

Trevor Forbes, Director of Market Intelligence

Adyen has won over tech-centric companies that have similar upstart cultures and appreciate its “fresh way” of approaching the business, especially with respect to e-commerce, said Trevor Forbes, who is director of market intelligence at TSG. “Adyen offers more of that unified, clean experience that seems to resonate” with merchants, Forbes said by email. He declined to say whether Adyen is a TSG client.


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