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Affirm Expands Payment Offerings With New Pay in 2 and Pay in 30 Options


“Roughly 80% of e-commerce transactions in the United States are for purchases under $150,” said Vishal Kapoor, Head of Product, Affirm. “Providing greater choice and flexibility is key to meeting our consumers where they are. Adding options like Pay in 2 and Pay in 30 allows us to better meet consumers’ individual preferences, enabling them to pay for purchases large or small with more options that work best for their budgets.”

The rollout of Pay in 2 and Pay in 30 will enable consumers to split the cost of their purchase into two interest-free payments per month, or to pay in full interest-free within 30 days of their purchase, without ever revolving. Pay in 2 and Pay in 30 will begin appearing in Affirm’s app, joining Pay in 4 and monthly installments. Affirm has seen an increase in cart conversion within its app since offering its Pay in 2 and Pay in 30 options. Affirm plans to test and roll out its Pay in 2 and Pay in 30 options more broadly to its integrated merchant partners in the coming months.

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