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Amazon Says More Than 300M Items Sold During 'Biggest' Prime Day Event


Amazon shoppers bought more than 300 million items during this year’s Prime Day sale, up from roughly 250 million in 2021, making it the biggest Prime Day event in Amazon’s history, the company announced Thursday.

The company, which didn’t disclose total sales from the two-day event, said Prime members worldwide purchased more than 100,000 items per minute during the discount bonanza. The top-selling categories in the U.S. were consumer electronics, home goods and Amazon-branded devices.

The event, which ran Tuesday and Wednesday, comes at a time when consumers’ wallets are being squeezed by soaring inflation. This year, shoppers appeared to reach for necessities over indulgences, with products such as Frito-Lay snack packs landing among the top purchased items, according to Numerator, which tracked Prime Day spending.