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Barstool Sports Launches Partnership with Sezzle, a Leader in Next-Gen Payments


Sezzle announced the launch of its partnership with digital media giant Barstool Sports.

Barstool Sports chose Sezzle as its exclusive Buy Now, Pay Later (‘BNPL’) option, citing the payment provider’s purpose-driven business approach and the direct avenue to next-gen shoppers that it provides. Over 70% of Sezzle users are Millennials and Gen Zers. Sezzle’s “Buy Now, Pay Later” option, which is growing in popularity, as millions of shoppers opt for the convenience of paying in four easy installments, over six weeks, with zero interest. Among similar ‘BNPL’ platforms, Sezzle is gaining traction as a most user-friendly, trusted, and performance-driven pay later solution for online retailers.

“We chose Sezzle because they are not simply a payments company, but a marketing organization that speaks the language of our fans. Sezzle is an ideal partner for Barstool and is taking a 360 approach in reaching our audience,” commented Barstool CRO Deirdre Lester. “They provide a highly rated payments solution for our e-commerce business as well as reaching fans across several of our marquee brands and shows.”