Mastercard
And it’s a pain that’s keeps on giving, too, as anyone with a longer-than-average name is familiar in the digital age: filling in personal details at checkout. New research by Mastercard shows that nine out of ten Europeans still fill out their personal details for online shopping, including their full address and 16-digit card number. They take an average of three minutes to enter their address and payment details when shopping online, totaling nearly three hours over 56 shopping sessions in the average year.
No telling how much Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch — at 58 letters, it has the longest place name in Europe — throws off the curve.
That’s why Mastercard is teaming up with the Welsh town and six other “sesquipedalian” — a long way of saying long — towns across the continent to take the pain out of online shopping, with Click to Pay, a payment solution that does away with data entry once and for all: security and seamlessness in one click.
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