Elavon, a wholly owned subsidiary of U.S. Bank and one of the largest payments processors globally, is strategically evolving its brand identity to better align with the modern customer journey, showcasing the company’s evolution in the competitive payments solutions landscape.
The new logos and iconography emphasizing the payment processors’ modern, expert-led payments capabilities and reliability backed by U.S. Bank, are already live on Elavon’s home page, with additional digital and physical assets expect to roll out throughout the year.
“Our rebrand introduces a fresh symbol and dynamic visual identity that evokes connection, partnership, and seamless transactions,” said Kim Osborn, Chief Administrative Officer for Elavon. “This initiative aims to create a unified, modern Elavon product brand that aligns with U.S. Bank, while effectively telling the story of payments expertise and our commitment to partnership.”
The rebrand features a new logo and cohesive design system that reflect modern, expert‑led payments capabilities Elavon offers, backed by the strength and reliability of U.S. Bank. The design evolution features a singular modern, tech-forward product brand identity, consolidating equity in Elavon while hinting at its connection to U.S. Bank with the strength of a shield. The new symbol and dynamic visual elements embody connection and partnership.