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EMV Merchant Adoption Remains Sluggish a Year Later

Business Wire:

OMAHA, Neb.–(BUSINESS WIRE)–The Strawhecker Group (TSG), a management consulting firm focused on the global payments industry, released survey results today that estimate 44 percent of U.S. card-accepting merchants have EMV terminals. TSG also found that less than a month away from the anniversary of the EMV liability shift, 29 percent of U.S. merchants are actually able to accept chip-based transactions.

TSG’s previous survey of payment processors and other payment providers completed in January estimated that over 50 percent would have an EMV terminal by this time, showing a slower pace of implementation than expected.

“EMV merchant adoption has slowed down a bit, at least comparatively speaking to our last EMV survey results in January 2016,” said Jared Drieling, Business Intelligence Manager at TSG. Approximately one-third of merchants have activated EMV systems (ability to accept chip on chip transactions) despite the larger base of U.S. merchants with EMV terminals in place. “EMV terminal vendor supply and delays in the terminal activation/certification process are the bottlenecks in the migration,” says TSG’s Drieling.