Klarna, the buy-now-pay-later service, is launching a mobile phone service. The $40 per month phone plan is launching in the US in the “coming weeks,” offering unlimited 5G data, calls, and texts on AT&T’s network — making it yet another MVNO in an increasingly crowded space.
MVNOs, or mobile virtual network operators, are companies that sell phone service on another carrier’s network. They’ve become more popular in recent years, and include brands like Mint Mobile, Visible by Verizon, Cricket Wireless, Xfinity Mobile, and now the Trump Organization’s new phone service.
Klarna says its service is powered by Gigs, a firm that’s supposed to make it easier for companies to launch their own MVNOs. Users can sign up directly from the Klarna app with no contracts or hidden fees. Customers can also transfer their phone number to the service or get a new one with “instant eSIM activation.” Physical SIM cards aren’t supported.