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Google Shopping Revamps Tools for Consumers to More Easily Reach Merchants

Retail Brew

Google might have recently celebrated its 24th birthday, but now, it’s giving shoppers and merchants a gift.

At its annual Search On livestream event Wednesday, Google introduced a new slate of tools that streamline the shopping experience for consumers and help them more easily access merchants.

One update includes more visual ways to shop. When a consumer searches the word “shop” followed by the item they’re looking for, they’ll see “a visual feed of products, research tools, and nearby inventory related to that product.”

  • Additionally, Google is expanding its “shoppable search experience beyond apparel to all categories, from electronics to home goods to beauty.”
  • There’s now also a trending products feature within search that shows popular models, brands, and styles across categories.