The tech giant’s newest agentic AI protocol will work with Adyen and PayPal to smooth the technical path for retail shopping within AI chat sessions.
Protocols to enable agentic commerce keep coming.
Google introduced a new “universal commerce protocol” on Sunday aimed at smoothing digital agents’ interactions when people turn into potential shoppers during their AI chat sessions.
The standard – developed with several major retailers, including Shopify, Target and Walmart – “establishes a common language for agents and systems to operate together,” Google said in a Sunday blog post.
The protocol has been endorsed by about 20 major payments players, including Adyen, PayPal Holdings, Stripe, Worldpay, Mastercard and Visa, Google said.