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Klarna expands its popular in-store payment offering in the US


Klarna, the leading global payments and shopping service, today announced that it has expanded its in-store payment services to more than 60,000 stores nationwide, including top retail brands such as H&M, O.N.S. Clothing, The North Face and Timberland. Customers will now be able to make purchases using Klarna’s four, interest-free payments at even more physical stores ahead of the peak holiday shopping season.  

“While online retail continues to accelerate at a rapid pace, consumers still value the in-store experience and expect the same level of service and convenience whether they’re shopping online or in person. Given how essential smartphones have become in consumers’ everyday lives, it’s critical for retailers to provide a seamless shopping experience across channels that also includes flexible, mobile payment options at checkout,” said Sebastian Siemiatkowski, CEO of Klarna. “We’re thrilled to be able to expand our in-store offering ahead of the peak holiday season.” 

According to Klarna’s 2020 Holiday Retail Report, a majority of US consumers think it’s more fun to shop in physical stores during the holidays (54%) than online (46%). About 30% of total shoppers surveyed, including 39% of Gen Z and millennials, would also spend more this holiday season if they could break their payments up into interest-free installments over two months. 

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Did you know?

A recent TSG and ETA survey found that 65% of respondents have never tried “Buy Now, Pay Later” options. Some expressed an interest in trying BNPL, but were concered about security, overspending, and figuring out how it works.

Want to learn more about how consumers are spending this year?

Download the infographic covering key insights discovered after conducting a survey of nearly 1,000 U.S. consumers.