Klarna, the global digital bank and flexible payments provider, announced the launch of its Agentic Product Protocol, a new open standard that makes every product on the internet easily discoverable and understandable by AI agents.
As AI becomes the new interface for commerce, Klarna’s Agentic Product Protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million prices standardized across 12 markets. The protocol establishes the structured foundation that allows agents to find, compare, and recommend real products with live prices and availability, across merchants, markets, and platforms.
“Before agents can buy, they need to know what exists,” said David Sykes, Chief Commercial Officer at Klarna. “Klarna’s Agentic Product Protocol defines a common language for how AI systems, merchants, and platforms exchange product data – a foundational layer for the next generation of agentic commerce.”