Chain Store Age
Michael Kors is the first retailer to utilize a next-generation customer assistant from Dynamic Yield, a Mastercard company.
The luxury brand is making the Shopping Muse solution available to consumers through a global integration on its website. Based on generative AI and initially announced in November 2023, Shopping Muse combines contextual and behavioral insights to produce recommendations that are based on the retailer’s keywords, visual cues, and the consumer’s own personal intent and affinities.
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