FIS
The COVID-19 pandemic has made consumers in the U.S. more adventurous in trying out new banks, according to a new study from financial technology leader FIS®.
FIS surveyed more than 1,000 Americans about their banking and financial habits in the past 12 months since the pandemic began. The results showed that 1 in 5 people started using a new banking provider in the past 12 months. Thirty-three percent of those who joined a new bank were looking for better benefits such as higher savings yields and rewards. while seven percent of consumers said they did so to access COVID-19 relief according to the survey.
Key findings
- Large national/global banks have been the top choice for consumers searching for a new bank, followed by credit unions and direct banks.
- Seven percent of consumers started using a new banking provider in the last 12 months so that they could participate in COVID-19 financial assistance programs.
- Nearly half of Gen Zers who started using a new bank did so to benefit from higher savings yields, better rates, lower fees or higher rewards.


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