Digital advertising incorporated in branded checkout is the newest avenue for PayPal Holdings Inc. The digital-wallet and payments provider launched Storefront Ads Monday, a service to get PayPal-accepting merchant products in front of online consumers.
Storefront Ads not only showcases the merchant but includes a “Buy with PayPal” button within the ad itself. The checkout process flows through PayPal’s and Venmo’s network within the ad. PayPal says shoppers don’t have to leave the content they were viewing. After the purchase, they are returned immediately to where they left off, PayPal says. Storefront Ads also can present a “Buy with Venmo” button.
“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic storefronts directly within the open web, creating a compelling, frictionless shopping experience anywhere,” Mark Gether, PayPal Ads senior vice president and general manager, says in a statement.