Amazon’s Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers. According to a post-Prime Day analysis by Adobe Analytics, GenAI traffic to U.S. retail sites increased by 3,300% year-over-year — which was more than the firm had originally forecast.
Adobe’s e-commerce division provided an analysis of the U.S. retail landscape encompassing over 1 trillion visits to U.S. retail websites, including 100 million SKUs across 18 product categories. During the Amazon Prime Day event (July 8-11), U.S. retailers saw $24.1 billion in online spend, representing 30.3% year-over-year growth, or the equivalent of two Black Fridays. (Black Friday 2024 saw $10.8 billion in online spend, which was then a new benchmark for the holiday shopping event.)