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Restaurants & Retailers in Pasadena Establish Nation's First Pay-by-Face Network


With California imposing strict restrictions to stem the spread of COVID-19, a number of restaurant and retail store owners in the city of Pasadena have quietly established the nation’s first dense “face-pay” network. These small business owners have embraced an advanced facial recognition technology that lets their customers make secure, hands-free purchases using only their faces.

PopID, a Cali Group company, announced the city-wide deployment of its PopPay “face-pay” service following the successful roll-out of the company’s PopEntry facial recognition device that lets workers and students safely “scan-in” to their workplace and college campus facilities. Users can now add a credit or debit card to their PopID accounts for a safer, truly hands-free alternative to cash, credit cards or Apple Pay.    

Customers can take advantage of PopID’s facial recognition payment service in one of a number of ways: at the drive-thru, at an in-venue kiosk, via a display screen affixed to the sneeze guard at the counter, or tableside with a waiter scanning the patron’s face using a hand-held Android device. Once recognized, the business simply draws from the customer’s PopID account before sending a text message confirming payment. PopID accounts also tie to loyalty programs for automatic credit with every purchase. The user has full control over their account and can opt out of the secure service at any time.  



Want to learn more about how consumers are changing their spending habits?

TSG conducted a survey of 483 consumers in the U.S., with the goal of understanding the impact COVID-19 has had on the way the U.S. consumer pays for goods and services.

Download your copy here.

Did You Know?

  • Although contactless payments could slow the spread of germs, consumer education and merchant adoption continue to hold back adoption.
  • Concern for germ spread at the point of sale was shared by consumers across all regions and age groups, and many have decreased their use of credit/debit cards since the pandemic began
  • As cash use continues to decline, digital wallet usage has increased, although preferred apps vary across regions and age groups.