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Sezzle, Target Sign 3-Year Contract For Retailer's Use Of BNPL Product


FinTech Sezzle has landed a three-year deal to provide its interest-free installment product to Target customers, Sezzle announced in a press release Wednesday (June 2).

“Under the agreement, Sezzle’s product will be used in-store and across Target’s digital platforms, providing guests access to interest-free payment plans for purchases made at Target,” the release stated.

The company is in the buy now, pay later (BNPL) space.

Sezzle said in the release that its platform “increases the purchasing power for millions of active consumers by offering interest-free installment plans at online stores and select in-store locations. This increase in purchasing power for consumers leads to increased sales and basket sizes for the more than 34,000 active merchants that offer Sezzle.”

According to the release, applying for the program produces an “instant” answer, and the process doesn’t affect credit scores unless customers opt into a credit-building feature called Sezzle Up.

Sezzle announced the proof of concept (POC) program that led to Wednesday’s announcement regarding Target in September.

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