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The Rise of Embedded Finance in Service SMBs

Embedded Finance Adyen
TSG and Adyen reveal how vertical SaaS platforms are turning payments into powerful growth engines

The service economy is thriving, with SMBs in wellness, beauty, hospitality and field services turning to vertical SaaS platforms that fit their workflows. Yet many still rely on fragmented payment solutions like standalone terminals, paper invoices, manual reconciliation, and outdated integrations. Embedded payments are quickly becoming the norm— boosting growth, improving cash flow, and deepening customer relationships.

In this new whitepaper from TSG and Adyen, discover how embedded payments are helping vertical SaaS platforms solve these challenges and power growth for service-based SMBs.

Key insights include:

  • Industry-specific challenges and needs
  • How platforms are capturing new revenue through embedded finance
  • Why service SMBs are ditching legacy terminals for seamless, mobile-first solutions
  • What payments professionals need to know about monetization, retention, and scale
  • How Adyen powers the future of Service SaaS

Providing Clarity to the Complex

From executive boardrooms to product strategy sessions, our data, advisory, and enablement practices help companies transform outdated infrastructure into a modern competitive advantage.

Ready to start your journey? Reach out today