The Verge
TikTok announced it’s piloting a new in-app shopping experience as part of its ongoing partnership with Shopify (via The New York Times). TikTok Shopping allows select merchants from the US, Canada, and the UK to use a new shopping tab and product links to sell products from Shopify storefronts.
The shopping tab is basically a dedicated section of a TikTok profile with a scrollable list of products that you can click through to be taken directly to a merchant’s Shopify storefront. Product links offer similar integrations by allowing merchants to link directly to a product from a TikTok post. In its current form, this isn’t really a full-blown monetization option for creators. The new shopping features require a TikTok for Business account and a Shopify storefront, two things not every creator will have. It’s really more of an expansion of the advertising partnership TikTok and Shopify embarked on in 2020 than the future of making money on the platform.
