Toast
oast (NYSE: TOST), the all-in-one digital platform built for restaurants, today announced its Q2 2024 Restaurant Trends Report, providing insight into the overall state of the U.S. restaurant industry through an analysis of aggregated data from selected cohorts of restaurants and in select U.S. cities on the Toast platform, which serves approximately 120,000 restaurant locations as of June 30, 2024. Read more details about our methodology below.
Key takeaways:
- In Q2 2024, guests at quick-service restaurants (QSRs) paid an average of $11.26 (+4.6% YOY) for sandwiches and wraps, $12.98 (+4.6%) for bowls, $11.45 (+4.6% YOY) for burgers, $11.42 (+2.7% YOY) for salads, $10.74 (+4.3% YOY) for burritos, $6.04 (+4.4% YOY) for an order of fries, and $3.00 (+4.6% YOY) for a soda.1
- Sandwiches and wraps were the most popular food at quick-service restaurants in every state except California, Nevada, Oregon, and Texas, where tacos are the most popular. Bowls were most popular in Hawaii, and salads were the most popular item in Utah.1
- Consumer spending at quick-service restaurants in 20 U.S. cities Toast explored saw a noticeable shift to breakfast and away from dinner and late-night transactions.2
- In June, cashiers at quick-service restaurants in California made a median hourly wage of $16.98.3
- Tipping dropped slightly in Q2 2024 to a total average of 18.8%. Full-service restaurant tips also dipped to 19.3%, and quick-service restaurant tips dropped to 15.9%.4
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