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TSG Adds New Team Members; Announces Promotions 

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TSG (The Strawhecker Group), a globally recognized analytics, intelligence, and solutions-focused firm in the payments industry, is pleased to announce several hires and promotions for 2024.  

“Omaha is a growing hub for the payments industry. We are excited to expand our presence in the community and attract industry talent to the firm,” said Mike Strawhecker, President. “Additionally, I’m excited to honor those who have reached new heights with the firm and their ongoing commitment to helping TSG succeed.” 

New Hires:  

Meghan Callahan Web

Meghan Callahan

Taylor Final

Taylor Dobbs

Liz Kieffe 1

Liz Kieffe

Camry Moore 1

Camry Moore

Kelly Prange 1

Kelly Prange

Meghan Callahan was hired as Pricing & Interchange Analyst. Meghan has a special interest in card network regulations, portfolio pricing management, and deep dives into datasets and complicated interchange questions. Previously, Meghan was an Interchange and Payments Analyst at Billtrust. 

Taylor Dobbs was hired as Administrative Assistant. Taylor supports TSG with day-to-day operations through reporting systems, systems management, and organization. Prior to joining TSG, Taylor spent nearly 10 years in various roles in the Healthcare Staffing Industry. 

Liz Kieffe was hired as Director of Marketing. Liz manages day-to-day marketing and communications efforts, focusing on elevating brand visibility and solutions for clients. Previously, Liz spent 12 years at Oxford University Press in New York, New York and Oxford, UK. 

Camry Moore was hired as Research Analyst. Camry focuses on direct open-source initiatives, competitive analyses, industry trends, and market sizing. Camry recently graduated from Concordia University, Nebraska, and is working on a Master of Arts in Leadership from Doane University. 

Kelly Prange was hired as Senior Research Analyst. Kelly performs market and competitive analyses, conducts survey research, and cultivates actionable reports on behalf of clients. Previously, Kelly held consulting jobs in both the non-profit and for-profit sectors.  


Kevin Keegan was promoted to Chief Strategy Officer & General Counsel. Kevin leads the legal function at TSG as well as guiding the development of the company’s overall strategic plan. 

Scott Fortenberry was promoted to Head of Client Success. Scott challenges the status quo to ensure TSG consistently looks for new ways to enhance the benefits that clients derive from services. 

Sanjay Garapati was promoted to Head of Development. Sanjay manages TSG’s development team focused on creating and enhancing TSG’s industry-leading platforms. 

Peter Michaud was promoted to Head of Consulting & Market Intelligence. With more than twenty years of industry experience, Peter helps clients navigate the unknown through expertise and insights. 

Andy Nuss was promoted to Head of Experience & Marketing. Andy oversees marketing and works to develop and execute key strategies and tactics to support the overall brand internally and externally. 

Ashley Blue was promoted to Senior Director of Operations. Ashley manages and maintains various systems, programs, internal policies and procedures, and supports the day-to-day IT infrastructure. 

Josh Istas started a new role as Senior Director of Product Strategy. Josh oversees TSG’s suite of products with a focus on strategy, product enhancements, and client retention. 

Al Novacek started a new role as Senior Director of Product Operations. Al manages the day-to-day operations for TSG’s product suite and seeks innovative ways to further provide value to clients. 

Trevor Forbes started a new role as Director of Engagement Strategy. Trevor collaborates extensively with payments professionals to build personalized project approaches that solve complex needs. 

Alex Ferguson started a new role as Product Manager. Alex manages eReports and provides deep research and operational support for the firm’s products and services. 

Chris Paulson was promoted to Revenue & Growth Manager. Chris utilizes marketing insights and research to find solutions that provide the greatest value to the organizations TSG serves. 

For more information about TSG, please contact us today.