Q: How long do merchants live that are processed on 3rd party processing platforms? And of these, which merchant types live the longest?
A: TSG completed an analysis utilizing its merchant database of 3.3 million merchants to answer this question. Check it out here.
Assumptions & Definitions:
- The analyzed dataset included
- Merchants sold by ISOs that utilize 3rd party processors (as opposed to having “in-house” platforms)
- Merchants that had between $500 – $500,000 annual volume (the ISO “sweet spot”)
- Time period: 2012 – 2015
- Average life = First month of revenue ISO to last month of revenue to ISO