TSG and PSE partnered on a study to understand how small to medium-sized businesses (SMBs) engage with SaaS platforms and what they want in a software and payments offering. 1,000 SMBs from 26 verticals were surveyed across the United States and Europe.
Results show there is clear latent demand from SMBs for embedded finance/acceptance in most markets across the world, with uptake constrained by the SaaS industry’s delivery and promotion of the service.
- 12% of SMBs have taken an integrated payments offer
- 35% of SMBs have received an integrated payments offer
- 70% of SMBs are interested in taking an integrated payments offer in the future
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The study provides the payments community with insight into this critical landscape to make informed decisions about SaaS platform partnerships and offerings by geography and merchant industry.
Contact TSG to learn more about the full version of this exclusive study.