As the lines between Independent Software Vendors (ISVs) and Value-Added Resellers (VARs) continue to blur, the need for strategic alignment has never been more critical.
In partnership with the Retail Solutions Providers Association (RSPA), TSG is proud to release a new whitepaper, Channel Strategy Without Conflict. This resource explores how ISVs and VARs, once operating in clearly defined roles, are now converging around the same customers, often leading to tension, misaligned incentives, and missed opportunities. But it doesn’t have to be that way.
The whitepaper outlines a practical framework for building collaborative, scalable partnerships between ISVs and VARs. It covers:
- A five-part playbook for building durable, high-performing partnerships
- The root causes of channel conflict in today’s software-led ecosystem
- How to define customer ownership and align incentives
- Strategies for respecting vertical expertise and managing overlap
Whether you’re a software company expanding your go-to-market strategy or a reseller navigating a shifting landscape, this guide offers actionable insights to help you move from friction to function.
TSG Expands Support for Software Companies in Payments
We simplify the payments journey, meeting companies where they are and guiding them with data-driven insights and real-world expertise. From monetization to partner engagement and infrastructure design, we help unlock scalable growth, often boosting revenue per customer by 3–5x. Read more.
Want to accelerate your payments journey? Contact us today!