skip to main content

TSG's Big Data: Halloween Costume Spending

The Strawhecker Group (TSG) looked at 12 months of spending data for over 500 clothing rental stores across the U.S. to see how Halloween impacts their monthly sales.

The top chart shows that in 2014, Clothing Rental Stores had sales of $42,500 in the month of October, 215% higher than the other 11 months. However, the bottom chart displays that the average purchase size fell 50% to $55 in October, versus $111 the rest of the year due to heavy discounting and the increased competition during the busy Halloween season.

For many costume rental shops, the Halloween shopping season accounts for a nearly a third of profits. This year, expect the competition between these merchants to be more intense as early spending.

Continue reading.