Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter card format, the company is experimenting with tweets that include a big “Shop” button and integrate product details directly into the tweet itself, including the product name, shop name and product pricing.
The experiment was spotted by social media consultant Matt Navarra who tweeted out screenshots of the new experience. The original poster, based in Qatar, had seen the experiment on an Android device, he tells TechCrunch.
While these tweets would work well as ads, Twitter confirmed to us the tweet is an example of a new treatment for “organic” tweets focused on e-commerce.
This format could potentially come into play as part of Twitter’s larger push to become a creator platform, with its recently announced plans for a “Super Follow” subscription. The new product will allow Twitter users to follow a particular account for subscriber-only perks like newsletters, exclusive content, a supporter badge and other deals and discounts. A more “shoppable” tweet format could allow these creators to direct their fans to products and merchandise, perhaps.