Visa has high goals when it comes to leading consumers to tokenized transactions, which are the type that replace a card holder’s personal card information with a random code, or token, for processing a payment.
The San Francisco-based card network giant aims to have all digital card transactions tokenized, but it’s only halfway there, according to its chief product and strategy officer, Jack Forestell, who spoke Tuesday at an investor conference.
“We’ve got 50% to go, and a big part of that 50% is tokenizing guest checkout and tokenizing form-filled transactions,” Forestell said at the Goldman Sachs Communacopia + Technology Conference.