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Walmart Enhances Digital Shopping Ahead of Holidays


Walmart is ramping up its digital capabilities ahead of the holidays in an effort to make the experience more seamless for customers — and hopefully save them money in the process.

The mass merchant found that 78% of customers said inflation will have some or a great deal of impact on their holiday shopping, according to a survey it conducted.

“Every improvement to the site experience helps us create a faster, more engaging and more personalized experience for our customers, and we’re just getting started,” Brock McKeel, senior vice president of site experience for Walmart e-commerce, said in a statement. “The closest store to our customer is in their pocket, and they can trust us to makes it easy for them to save time, save money, and, ultimately, live better this holiday season.”

Screenshot of the Walmart app saying a user is in line to purchase an item
Walmart’s new virtual queue allows users to continue browsing as they wait in line.Permission granted by Walmart

The retailer has been steadily upgrading its digital capabilities all year.

Walmart last month launched a new virtual-try-on capability for women’s apparel, allowing users to upload full-body images to the app and test out select clothing using machine-learning technology. The retailer also released a “Choose Your Own Model” function for shoppers who want to see how apparel looks on models who look similar to them, upgraded its gift registry options and expanded its Spanish language search.