TechCrunch
Flipkart is rolling out a voice assistant feature to its platform to make it easier for consumers to shop as the Walmart-owned e-commerce giant looks to expand its reach in the nation.
The AI-powered voice assistant currently supports the grocery category, called Supermart, but a company spokesperson told TechCrunch that Flipkart will soon be extending it to other verticals. The feature began rolling out to Android users on Tuesday, and the company says it is working on bringing it to its iOS app.
The assistant, which supports Hindi and English, will also understand more languages in the future, said the company, which competes with Amazon in India. The feature allows users to explore deals and offers, filter results, add multiple items to carts, receive contextual suggestions and check out using conversational voice commands.
