Waze rolled out a new feature that allows US drivers to link the navigation platform to fuel partner apps for contactless payments at participating Exxon, Mobil and Shell gas stations.
When drivers arrive at those stations, a notification in the Waze app will prompt them to securely pay using the fuel partner’s contactless payment app (the Exxon Mobil Rewards app or the Shell app). They’ll then be able to earn rewards through those loyalty programs. If a driver doesn’t have those apps installed, Waze will direct them to download it.
The integration is designed to cut back on time and contact with screens and pin pads at the pump, especially during the COVID-19 pandemic.
“In the current environment, we understand that our customers may wish to limit interactions and touch points during their fueling experience,” Iris Hill, Shell’s US marketing technology manager, said in a release. “The integration with the Shell app enables a secure, contactless, and rewarding payment experience so the Waze community can save on every fill-up with the Fuel Rewards program and get back on the road quickly and safely.”
Want to learn more about how consumers are changing their spending habits?
TSG conducted a survey of 483 consumers in the U.S., with the goal of understanding the impact COVID-19 has had on the way the U.S. consumer pays for goods and services.
Did You Know?
- Although contactless payments could slow the spread of germs, consumer education and merchant adoption continue to hold back adoption.
- Concern for germ spread at the point of sale was shared by consumers across all regions and age groups, and many have decreased their use of credit/debit cards since the pandemic began
- As cash use continues to decline, digital wallet usage has increased, although preferred apps vary across regions and age groups.