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What Do Consumers Want from Metaverse Commerce?

Chain Storage

A new survey reveals generational differences in how consumers view the metaverse as a retail channel.

 Eighty-percent of surveyed Gen Z respondents are “familiar” with the metaverse and 51% have participated in it through gaming, purchasing non-fungible tokens (NFTs), or other activities, according to the new Retail Metaverse Report from operations platform Zipline,

While surveyed millennials have comparable levels of familiarity with the metaverse (84%), their participation rate is much lower (37%). Across all generations, 83% of respondents across all surveyed generations (Gen X, millennials, and Gen Z) said gaming was their main reason for participating in the metaverse, while 42% of respondents across all generations who have participated in the metaverse have used it for shopping.