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With GoDaddy Payments, Web Impresario GoDaddy Starts Building on Its Poynt Deal

Digital Transactions

The first fruits of GoDaddy Inc.’s acquisition six months ago of payments-technology provider Poynt Inc. emerged Tuesday with the announcement of GoDaddy Payments, a service aimed at unifying payments capabilities for GoDaddy’s base of e-commerce clients.

To start with, GoDaddy Payments will focus on e-commerce transactions for clients using GoDaddy Websites + Marketing and Managed WordPress WooCommerce services. Later in the year, the service will add card-present transactions, the company says, building on strengths 8-year-old Poynt started out with when it began releasing its line of point-of-sale terminals. GoDaddy indicated in December that half of its clients also operate physical stores.

For now, though, the Scottsdale, Ariz.-based Web registrar will rely on Poynt’s expertise in e-commerce technology to help build the new payments service. “GoDaddy Payments represents a major step towards centralizing every tool and service a business needs to successfully sell online,” said Osama Bedier, GoDaddy’s president of commerce, in a statement. “Customer feedback has been overwhelmingly positive, and we look forward to accelerating our efforts.”