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YouTube Partners with Shopify to Add Live Shopping Features


YouTube announced on Tuesday that it’s partnering with e-commerce platform Shopify to let viewers purchase products without leaving its website.

Shares of Shopify were up about 2.5% on the news as of mid-morning.

It means, for example, that someone watching a video on YouTube might see a list of items on the page that a creator thinks they might be interested in. If you’re watching a video on a technology YouTube channel, you might see gadgets that you can buy right from the page using Shopify. Or you might see makeup products on a beauty channel. Creators can manage which products are included using the ‘Shopping’ tab in YouTube Studio.