CNBC
YouTube announced on Tuesday that it’s partnering with e-commerce platform Shopify to let viewers purchase products without leaving its website.
Shares of Shopify were up about 2.5% on the news as of mid-morning.
It means, for example, that someone watching a video on YouTube might see a list of items on the page that a creator thinks they might be interested in. If you’re watching a video on a technology YouTube channel, you might see gadgets that you can buy right from the page using Shopify. Or you might see makeup products on a beauty channel. Creators can manage which products are included using the ‘Shopping’ tab in YouTube Studio.