Adyen, the global financial technology platform of choice for leading businesses, has officially enabled Tap to Pay on iPhone in nine new markets: Bulgaria, Finland, Hungary, Poland, Portugal, Slovakia, Slovenia, Switzerland and Liechtenstein. The functionality allows businesses, such as gastronovi, the all-in-one solution for the hospitality industry, to enable iPhones to accept contactless payments without the need to purchase or manage additional hardware. By expanding Tap to Pay on iPhone to new markets, Adyen continues to provide best in class solutions for in-person payments.
“The in-store experience is still a crucial touchpoint for how consumers engage with brands in 2025,” commented Alexa von Bismarck, President EMEA at Adyen. “Tap To Pay on iPhone allows this moment to be as streamlined and easy for the shoppers as it is beneficial for the business. Consumers want to experience a brand with the touch and feel that only a store visit can offer, however, it is vital that the payment experience does not detract from this.”
“The ability to take payment anywhere in the store combined with high levels of security, reliability and scalability means that Tap To Pay on iPhone is a game changer for these markets we are expanding the offering into.”